top of page



Many triathletes come to the water later in life.


Upon taking up the sport of triathlon, they realize that while running and cycling are pretty straightforward, swimming is something different.


It can be a real struggle.


I bet you can relate.


Swimming is a novel skillset in a foreign environment and it’s hard to know where to start.


Being a curious person, I’m sure you’ve spent time, energy, and even money looking for information on how to improve your speed in the water.


For better or worse, there is a seemingly endless amount of information.  


A lot of it is complicated, nuanced, and detailed.  


A lot of it is contradictory.


It may seem like there are so many problems with your freestyle, so many that it’s difficult to know where to start.


Worse still, of the changes you do try to implement, none of them seem to address the underlying issues holding you back.  The fundamental skills aren’t being addressed.


Even if you feel like you know exactly what to do, you don’t have the tools to make it happen. Creating technical change is hard, and without effective exercises and strategies, it’s even harder.


You need a simple approach that results in dramatic change.































I’d like to help you out.


I’ve been obsessed with fast swimming for the last 25 years.  I’ve always wanted to know where speed comes from, and how to help others learn it.  


I’ve spent the last 15 years actively coaching swimmers, from middle schoolers to NCAA Champions and Olympians.  


From the beginning, I knew that if I wanted to be able to help others, I had to keep it SIMPLE.


To help you dramatically improve your swimming, I’ve taken all of my experience working with athletes of various ages and abilities and distilled it into a series of ideas that are SIMPLE.  


Step by step, I take you from the foundational principles of fast freestyle, all the way through to specific sets that you can implement today.


I help you understand the principles of what causes fast swimming so that you can understand which skills are going to have a major impact on your performance.  


This knowledge is critical for helping you determine where to focus your attention, and how to filter all of the technical advice you receive.


Based upon these principles, I show you the most important skills in freestyle.  While these aren’t the ONLY skills that impact freestyle performance, they’re the skills you need to prioritize first and foremost.  


Learning these skills will get you the majority of the way, and that’s where you need to focus your attention.


To help you learn these skills, I provide you with the most effective and efficient exercises that will accelerate your progress, and these exercises are particularly effective when you’re coaching yourself.  

 Rather than providing more and more exercises, I show you how to modify and adapt these exercises so that they can continue to challenge you over time.


For those that want immediate and actionable advice, I’ve written numerous sets specifically designed to help you learn these skills in a progressive manner.  


The sets help you learn the skills, ensure the skills show up in your freestyle swimming, and allow you to develop the ‘technical fitness’ to sustain those skills in races.


Because learning and creating change can be hard, even when you have all of the right information, I’m going to show you how to optimize your learning process.  


This is a skillset that can be applied outside of the water as well, whether in sport or in life.


Throughout the book, I KEEP IT SIMPLE.  I tell you exactly what you need to do to succeed, and I show you exactly how to do it.


By purchasing this book, you will learn-


  • The underlying general principles that determine speed and efficiency in the water.

  • The 3 key skills that you must master to swim faster and more efficient freestyle.

  • The 11 most effective exercises to help you learn these key skills.  Video links, audio descriptions, and written descriptions ensure you know EXACTLY what to do.

  • 11 strategies for learning the general principles of creating speed, that can be applied to any skill and any technical exercise. 

  • 10 guidelines for implementing and putting what you’ve learned into practice.

  • 100 training sets that are specifically designed to help you learn the key skills, and progressively challenge your ability to execute them.

  • Guidelines for modifying these sets so that you can adjust each set to your ability level, if necessary, and to help you understand how to design your own sets.

  • The most important rule for accelerating your learning, and 5 strategies for putting it into practice. 

  • The 3 most important sources of feedback available to any triathlete, and the best ways to use each source of feedback.

  • The two most important questions you’ll ever ask yourself during every training session, and how to put them to use on a daily basis.

  • 5 key expectations for your improvement journey.











You’ll get all of this information in a book that’s packed full of insight that you can use right away.  It’s all killer, no filler.  This book is not a treatise on training theory or abstract concepts you might find in coaching manuals.  It is practical advice that any triathlete can immediately implement into their training TODAY.


I understand you may still be having doubts about whether this book is a good investment for you.


Here’s why it’s worth every penny-


This book focuses on the most important aspects of improving your swimming, and nothing else.  I show you what matters, why it matters, and what to do about it.  I leave everything else out.  I don’t discuss every nuance of freestyle swimming, and that’s for a specific reason.  I want you to be crystal clear about what you need to do and how you need to do it.  Clarity creates action, and action creates results.  


This book focuses on the key exercises and nothing else.  Your time and energy are valuable and limited.  Between training for all three aspects of triathlon, having a job, and living your life, there is only so much to go around.  Whenever you’re working on skills, you need to be performing exercises that get the job done fast and effectively.  While other resources may provide you with dozens of exercises options, I provide you with the ones that work the best.


Above all else, this book is practical.  I provide you with specific exercises for you to implement, and I provide you with 100 sets that you can perform today.  Moreover, I show you how to modify these sets over time so that you have an essentially endless number of options.   Even if you ‘learn’ nothing, you can improve dramatically simply by implementing the exercises and the sets.


This book teaches you how to improve your learning process, so that you can get the most out of each practice session.  Improving your ability to learn new skills changes your athletic potential.  You can learn faster, which means you can learn more skills.  I’m obsessed with creating change and I’m showing you the key skills anyone can learn to improve their ability to learn.  These are ideas that NO ONE is talking about.


BUY THIS BOOK!  For just $27, you’ll be well on your way to improving your freestyle more than you thought possible.  With a simple, straightforward plan for action, focused on the essentials of fast freestyle, progress is inevitable.


Product Info


This is a 82 page PDF document that is available for immediate download.  It can be used on an any platform that is compatible with PDF file formats.


Refund Policy


This product has a lifetime guarantee.  If you are not 100% satisfied with your purchase, simply let us know and we will refund your money in an expedient manner.  No questions asked.


If you wish to pay with PayPal instead, you can!  Bring up a new tab in your browser and go to to send payment. Once there, put in your real first and last name and a good email address and let us know in the transaction notes which item you're purchasing, and I'll connect with you!

bottom of page